In the era we are living, the market is changing very fast. It is very easy for a business to be left behind and not get updated with the new trends. Technology has evolved a lot and if we do not become aware of it's benefits, we may be losing money everyday in our business.
Each business has its internal processes and its external ones. Internal processes involve finance, document management, human resources management and so on so forth. External processes include marketing, sales, public relations etc. The nowadays technology can improve both internal and external sides of a business, we just need to become aware of it.
For each the internal processes mentioned earlier there are process specific software which automatize the process. Even if a process of your business is not a standard one, it still can be automatized with custom software. Automatization itself reduces human resources costs, saves time which in turn maximizes the profits.
For the external processes, while there may not be a software to increase sales, improve marketing efforts and increase brand awareness, there are alternatives to traditional marketing which cost less and in many cases provide the same results or even better. Independently from your business model, whether you are a business-to-business or business-to-customer business, todays social networks like facebook, instagram, twitter, linkedin and so on have become very powerful marketing channels.
In this point of time for business-to-customer the best choices are facebook and instagram. For business-to-business the best choices are linkedin and twitter. If you add to it a modern website which definitely should be responsive for mobile usage you have successfully improved your business technologically.
Clearly, nobody knows your business as well as you do, however we at UnniTech are very confident that we can understand better than anyone else your business, identify the areas and processes to improve, consult you all the way through it either through advising, software or digital marketing and give you the upper edge versus your competition.
If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information.
Why do you think people visit a website?
It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefitsof having a website for your business.
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.
Access to Info
Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.
Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
Long Term Clients
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.
If you don't know where to start with your businesses website, contact us through our contact form or in our social media. We will consult you towards the best solution for your business.
Mobile Apps have been the center of innovation for many years. With the ever-growing market and modern technologies coming up it is tough to stay relevant and competitive.
With the largest market penetration and flexibility, mobile devices prove to be the best device to be targeted by businesses.
While all these statements are true, it should be noted that moving to mobile isn't something new for a company especially in 2018.
To help you in your mobile initiative we have gathered top 10 mobile application development trends so that you can easily capitalize on the latest innovations.
1. Augmented Reality
It seems like the year 2017 was earmarked by both Google and Apple for banking on the development and accessibility of augmented reality. With Apple launching ARKit and Google's ARCore hitting the market, we now have two rock-solid platforms for the development of augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to provide a compelling user experience we will soon be seeing a lot of creative AR apps.
2. Wearable Apps
Smart watches and other connected wearables have created an altogether new technology market. While many of these devices can provide standalone features they still require some support from mobile for instance before the WatchOS 4 the Apple Watch needed iPhone’s network for calling.
Except for this, users prefer wearable devices to be synchronized with their mobile phones for easier access to data.
3. Instant Apps
Google launched a new feature in Android devices called the instant apps. The aim is to make it easy for users to use an android app without actually downloading it. The user can try the mobile app using the play store and download it only if they feel the need and have the requisite storage.
Wish, Viki, Buzzfeed and Periscope are the pioneer apps to take this initiative. Soon there will be more additions to the list.
4. Lazy Loading and AMP
AMP( Accelerated Mobile Pages) is a project undertaken by Google in association with Twitter. Using AMP, a mobile version of the web page is created that is comparatively a lot faster and responsive. As an alternative, the webpage can be displayed simultaneously while it is loading instead of making the user wait for the whole page to load - it is called lazy loading.
Both these techniques can be used to speed the performance of mobile apps when content is syndicated through the web.
The Internet of Things(IoT) allows the use of sensor technologies in non-IT devices to enable remote control, automation, and monitoring. With a boom in IoT applications, it is obvious for developers to opt for the most noticeable choice when it comes to remote devices. A majority of IoT devices already rely on mobile devices to syndicate data, especially in case of consumer IoT.
With the surge in overall uses of IoT, we will see more mobile apps meant for management of these devices.
6. Artificial Intelligence
Artificial intelligence has enabled many exciting features in mobile apps like recommendation engines, personalized experience, behavioral targeting etc. Apart from these features, it has also enabled the use of chatbots in mobile apps. Chatbots are AI-powered tools that can stimulate human conversations.
Though very few apps actually included a chatbot, we will definitely see more applications doing this in future or at least they will synchronize their app with a Facebook Messenger Bot.
7. Cloud Computing
The rise of mobile cloud computing has a lot of benefits backing it. With the use of cloud computing in mobile apps it easier to store data and process heavy tasks in mobile. At NewGenApps, all the mobile apps that we recently built were hosted in AWS.
This increases the reliability, speed, and security of mobile apps and allows for the maximum collection, storage, and analysis of user data.
Satoshi Nakamoto, the inventor of the Blockchain, gave rise to a whole new type of currency - Cryptocurrency. Do you think that he thought that his irreversible endless ledger could possibly redefine mobile payments? Well, considering that this is a pseudo name, we’ll never know. What we do know is that there is a rise in blockchain based payment apps like BitPay, Gliph, and Fold and there will be more in near future.
9. Mobile Payments
The blockchain is not the only way to revolutionize mobile payments. With the rise of eCommerce, there is also a complimentary rise in the number of mobile payment apps and mobile banking. Also, more and more mobile payment mechanisms emerging.
Consider the recent initiative of scan and pay system leveraged by VISA cards and Samsung. Soon there will be mobile payment apps leveraging that and more.
The enterprise mobile security is the new zone of focus for mobile app developers. With the increase in popularity of BYOD (Bring Your Own Device) policy, there is a substantial risk of enterprise mobile apps being affected by personal devices of employees. Developers are taking more rigorous initiative to secure the app’s code from the ground up.
There is also an increased awareness towards better use of authorizations and encryption.
We at UnniTech are always up to date with the latest trends to consult our clients for their technology needs. Contact us for a free consultancy session at https://unnitech.net/pages/konsulence/2.
Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it is meant to be used.
Augmented reality (AR) marketing takes the reins from virtual reality platforms to create a new, interactive consumer experience. It is so popular right now, its growth is expected to reach $117.4 billion by 2022.
As little as five years ago, consumers knew little or nothing about this marketing tool. But AR has become a marketing strategy that businesses need to become educated on.
What Is Augmented Reality?
Have you ever watched a football game and seen the yellow line that highlights the distance between the ball and the first-down mark? What about when a tennis player challenges an "out" call and we see a line pivot toward the mark and a dark circle that marks the spot? These are examples of the first uses of augmented reality. Some date back almost 20 years.So, what is augmented reality? It is the ability to integrate digital data into a real-time experience.
AR marketing takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal.
With new technology and the incorporation of apps in almost every aspect of our lives, augmented reality has advanced and expanded. Today, it is used in sports, medicine, education and marketing. AR is the future.
How AR Marketing Is Used In Our Day-To-Day Activities ?
Many retail stores are using AR marketing to impact consumers' buying decisions. Many of these interactive experiences are done through the use of apps accessible through smartphones and tablets.
For example, home improvement giants like Home Depot and Lowe's allow customers the chance to see paint colors before making a purchase. Home Depot describes its app as "bringing colors to life virtually." With this technology, users can choose a paint color by holding their smartphone up to a wall and seeing what the color will look like.
Taking 360 Video To The Next Level
Whether it's a Google Street View, a visual of a hotel room or a home for sale, 360 Video is a popular tool in marketing today. Using video in your digital marketing strategy has already become a big success. Add to it augmented reality marketing and those videos take on a life of their own.
For instance, Amikasa 3-D Room Designer allows users to virtually walk through their completed floorplans to determine if they like the concept created for them. Using 360 Video helps complete the finished product for the user and gives clients or potential customers an inside look at a business's service or product.
Hotels are beginning to see the benefits of AR in promoting a guest's true experience at its venue. Through apps, users are able to tour properties and get a 360 view of guest rooms, meeting facilities, restaurants and the pool area. In addition, guests will be able to make reservations, leave reviews and more through the app. Imagine being in the airport, holding your smartphone up to an ad on the wall, and seeing everything you need to know about the hotel on your smartphone.
But it's not only hotels that are going this route. Lipton Iced Tea took us inside the cup with their Magnificent Matcha Tea campaign. The video gives tea drinkers an animated experience. We get to live the life of a tea bag as it goes through the brewing process to become the perfect cup of tea. “The idea was to immerse the viewer in a cup of tea, and energize them with rich imagery and motion graphics that speak to each tea’s origin,” said Harun Zankel, the creative director at Carrot Creative, in a press release.
Social Media Is Engaging Audiences With AR
Social media has revolutionized marketing strategies. Snapchat, Instagram and Facebook use AR marketing to keep users engaged. For example, platforms like Snapchat use AR through filters. People of all ages think it's cool and fun to doctor their images with dog ears, cat whiskers and floral headbands.The trend is so popular that Instagram now offers their own version of photo enhancements. Facebook's filter app is currently in beta stage, experimenting with the app to compete with Snapchat and lure younger users back to its platform.
Where Do We Go From Here?
As more augmented reality marketing takes hold, consumers will most likely abandon their desktops and laptops for better inclusion. This is hopeful news for businesses wanting to tap into the market and utilize social media platforms that attract their target audience. Imagine using AR glasses at a business or social gathering and being able to have public information of the nearby guests. You would know their names, occupation and other basic facts and information. Brands that understand the possibilities of AR are developing apps that will allow them to create their own social media platforms. This is an opportunity to direct the course of their marketing without third-party influences. While utilizing marketing on popular social media platforms, you're competing with every other business. Why not be your own social media to a captivated audience?
We know what we want from augmented reality: We want entertainment and practical functionality put together. How these two requirements come together will be the deciding factor as to which platform leads the way.
If you don't know where to start with your businesses website, contact us through our contact form or in our social media.
We will consult you towards the best solutions for your website.